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Yahoo of the business world: only $7.5M |
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The what's-in-a-name game is being played by the new owners of business.com. For my money, the smart business here was unloading the name for the big bucks! It cost the owners US $7.5 million just to buy the business.com address, so it's a fair guess that they're serious about turning this into a major website. So has this money been used wisely? Business.com is a huge searchable links directory covering business in all its facets, and is structured very much like Yahoo and other search directories. The link categories fall into two broad classifications, links to actual businesses, categorized according to industry (e.g. chemicals or transportation), and links to sites dealing with cross-industry business topics (e.g. human resources or sales & marketing). |
The biz links will help you find company home pages in the
relevant sector. The classifications are highly detailed, so you can drill
down to listings for car dealerships selling U.S. cars in West Virginia,
for example. These industry categories also list websites with
resources relevant to that industry, such as events listings.The topics listings assist locating all types of sites offering
references, resources, advice or information related to the specific
question.You'll also find an extensive list of industry and (over 10,000) company
profiles. The latter are often quite detailed, with company news,
financial data, information on top management, a short profile and links
to relevant websites.Their start page is uncluttered which makes navigating easy.
It loading is quick without a lot of flashy ads to spoil the design.All in all then, a clean and comprehensive business information
resource, but not without its drawbacks. It has a strong U.S. focus,
so may not be so useful for non-U.S. searches. Those with a specific
industry interest might want to find a specialist directory for their own
use, and just visit business.com for searches outside their specific interest.
If you want your site registered with them, you must provide lots of info on their registration form.
If you don't have a site or don't need to register your site with this new biz links site, don't register.
You can still use the service.
Consumer Reports to offer free info Consumer Reports' ( http://www.consumerreports.org/) product information and ratings will be distributed for the first time on a major Web site other than its own. Visitors to CNET ( CNET: news, msgs) Computers.com and MySimon.com will have free access to purchasing advice summaries from Consumer Reports, including information on what to look for and product trends. The summary guides are free; the full ratings and recommendation reports, to be available on the CNET sites later this year will cost $2.95 per report.
Current Net Stats
Ad Dollar Placement If your cllient base consists, even in part,
of Generation X customers, this is great information for you on which to base
where to place your ad dollars on the net.
.
but....................
If GenX is not that important
in your scheme of things,
then by all means ignore
the information here.
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